Using Cold Calling And Telemarketing In Your Business

Are you fond of the idea of telemarketing? How about cold calling? There are some people out there who believe that both of these techniques can work big time for you. Now I’ve had my fair share of cold calling myself, and I know first hand that it works — but only if you stick with it.

This may be a contradiction on my behalf because I’m always saying “direct response, direct response, direct response”. With “direct response marketing”, you’re attracting people to your business instead of you trying to force your products and services on people. Direct response marketing is a paradigm shift in the way that you market your business, but there are other methods out there that can bring you extra customers. One way is with cold calling.

With this technique, all you’re doing is picking a group of people to call and selling them on your products and services. For some consumers, they absolutely hate it when telemarketers call their home looking to sell them on something. But this is just the nature of cold calling.

However with enough phone calls, you will find a few prospects that will find your offer interesting. Some will buy with you over the phone, while others will require some follow up contacts before they will say “yes” to your offer. Is it worthwhile? Well the answer lies in the eyes of the beholder. But it certainly is another way to get a customer.

If you’ve felt the sting of rejection from a lot of people, don’t give up just yet. There are some people who will buy from you, but you just have to be consistent with it. One of the things that you will want to focus on when doing your calls is to start off with a script.

A script will lower the chances of you stuttering or coughing up on any of your words. Your goal is to get in and get out as soon as possible. Follow your script to see if you can get people to buy now, or get their contact information and set up an appointment if you offer a service of some sort. This is a great way to use cold calling to get your foot in the door.

So should you call people on attempting to buy your products? Well it will definitely take up a lot of time out of your day because time flies fast when doing cold calling. I would try it to see if it’s something that you can do, or if it’s something that you can train someone else to do for you. Also, check to see if your niche is responsive to cold calling activities.

I think the more you do cold calling, the more your skills will improve over time. And with this new skill set, you should have no problem closing sales and deals doing a little cold calling in your spare time. Agree? Hopefully you do.

Use these tips to have success with cold calling because I definitely think that it can work for you.

Good luck with using these tips when doing cold calling.